If a sales agent is encouraged to take on this linear approach, they risk sacrificing the personal touch that so many prospective shoppers find endearing. Coming as they do in a variety of ages, cultures, interests and personality types, there is no “one size fits all” sales patter that sales agents can apply. Never underestimate the diversity of your customers.
#ANOTHER WORD FOR REPEATING CUSTOMERS HOW TO#
This comment also helps to develop that notion of teamwork, using “we”, as in the agent and the customer as opposed to the more corporate “we”, as in the agent and the brand.įind out how to use phrases like this, as part of objection handling, in our article: 10 Strategies for Overcoming and Handling Objections in Sales Introducing the Different Types of Potential Customers Making the product/service sound flexible to the best interests of the customer is an expert sales trick. “Let’s see if we can put together a package that’s perfect for you…” However, starting off with an apology is more unorthodox and will engage the customer in conversation right away.
Greetings to sales calls can be an immediate customer turn-off, especially if the sales agent uses a generic phrase such as: “Hello, my name is…”. “I’m sorry to bother you, Sir/Madam, but I thought you would be interested to know that…” This phrase can help to reaffirm to the customer that they are the priority and that the company is flexible in arranging its business best around their customers’ needs. “When would be a suitable (delivery time/start date), Mrs Brown?” Words such as “let’s” indicate that the sales agent and the customer will move forward as a team and signpost that your company works in a structured and methodological way. So, if agents can set your brand apart from competitors early, it can be helpful in standing out from the crowd. “The difference is that we are committed to…”Īfter the initial phone call, potential customers are likely to do their research.
Just think of the slogans to some of your favourite brands. This is because using words with an “-LY” ending is a little-known persuasion technique that many marketing agencies have recognised. “We can certainly do that for you, Sir/Madam”Īgain, this statement is assertive and “certainly” is a good positive word to use. Not only does everyone like a freebie, the addition of the phrase “just for you” makes the customer feel special and helps to develop a stronger relationship between the customer and the brand. “I’m throwing in a (bonus freebie), just for you…” Making assertive statements like “I can assure you” are a key part of conveying such confidence. “I can assure you that we…”Īs highlighted in our article “ How to Develop Sales Focus in a Customer Service Team“, we discuss the importance of sounding confident when selling. The next stage would then would be to demonstrate why there is no need to be concerned. “That’s true, Sir/Madam, but…”Īcknowledging the customer’s concerns is a key part of sales, as justifying the customer’s response builds rapport. Having a “hook” in sales is key, as attaining the immediate interest of the customer is essential – especially when cold calling. “Living in (City Name), we thought you might be interested to hear that…”Ī personalised call opening is likely to hook the customer early. The Top Ten Word and Phrases to Use on a Sales Callīefore we delve into the specifics of the best words to use with different types of customers, here are ten of our favourites that can be used during any sales-related interaction. But what are the best sales statements to use?īelow, we give our top ten words and phrases to use on a sales call, with some pointers about how agents should adapt their sales language for different types of potential customers, giving plenty of example sales phrases and phrases to handle rebuttals along the way. Using the right words and phrases on a sales call can have a big influence on the outcome.
0 kommentar(er)
